Dear men,
Looking sharp doesn’t have to drain your wallet, and honestly, that’s something every guy deserves to know.
We all need good and new clothes here and there – for occasions, a new job, college, etc. – but the right outfit sometimes may cost a lot, and honestly, it shouldn’t be a struggle.
The Indian fashion market has everything from high-budget to affordable clothing brands. They understand that style matters, but so does your bank balance.
From crisp shirts for office meetings to casual wear that works for weekend hangouts, there are plenty of options that won’t make you choose between looking good and eating well this month.
Let’s explore some affordable brands that prove you don’t need to spend a fortune to feel confident in what you’re wearing.
Also check out: Affordable Fashion Brands for Men, Women, and Children.
TL;DR: List of 10 Affordable Men’s Clothing Brands in India
| Brand | Specialty |
| Roadster | Best for guys who love earthy tones, rugged jeans, and road-trip-ready styles. |
| Bewakoof | Loud, playful, and meme-friendly—great for campus or chill weekend fits. |
| Snitch | Perfect if you like Instagrammable fits and slim silhouettes without designer prices. |
| HRX by Hrithik Roshan | For the fitness-conscious guy who also wants stylish, flexible gear for everyday wear. |
| Campus Sutra | A go-to for college basics, lightweight jackets, and semi-formal layering options. |
| Flying Machine | Ideal if you want classic denim with a youth twist—reliable and wearable. |
| Bonkers Corner | High on attitude, great for oversized fits and graphic-heavy street styles. |
| High Star | Affordable option for printed shirts and easygoing weekend staples. |
| The Indian Garage Co. | A mix of clean western fits and subtle ethnic influences—very versatile. |
| Dennis Lingo | If you’re after crisp, well-fitted shirts without a premium tag, this one delivers. |
1. Roadster
- Best for: Casual wear, rugged and outdoor-inspired fashion, a strong focus on denim, and trendy graphic tees.
- Highlight: Known for its comfortable fabrics, emphasis on denim with various washes and fits, and a brand identity centered around exploration and adventure.
- Vibe Check: Youthful, adventurous, rugged, cool, easygoing, and urban.
- What they sell: Jeans, casual shirts, t-shirts (plain, graphic, Henley), hoodies, sweatshirts, jackets, shorts, track pants, and some footwear.
Launched in 2012, Roadster is a popular in-house private label brand by Myntra. It’s designed to cater to the Indian youth with high-quality, stylish, and affordable casual and lifestyle clothing, embodying an adventurous and free-spirited vibe.
Owner: Myntra (owned by Flipkart, which is owned by Walmart).
2. Bewakoof
- Best for: Graphic t-shirts, quirky prints, pop culture merchandise, and comfortable casual wear with a strong personality.
- Highlight: Its creative and relatable designs, often incorporating memes, social commentary, and popular characters, set it apart. It has a strong online presence and actively engages with its community.
- Vibe Check: Fun, quirky, witty, youthful, expressive, and trendy.
- What they sell: Graphic t-shirts, plain t-shirts, hoodies, sweatshirts, joggers, pajamas, mobile covers, and other accessories.
Founded in 2011 by Prabhkiran Singh and Siddharth Munot, Bewakoof is a leading internet-first lifestyle fashion brand known for its quirky, pop-culture-inspired, and often humorous graphic apparel. It caters primarily to a young, contemporary Indian audience. TMRW (an Aditya Birla Venture) acquired Bewakoof in 2022.
Owner: TMRW (an Aditya Birla Venture). Founders: Prabhkiran Singh and Siddharth Munot.
3. Snitch
- Best for: Trendy and contemporary menswear, latest fashion styles, smart casuals, and club wear. They offer a diverse range of clothing designed for versatility and inclusivity, including a growing plus-size collection.
- Highlight: Known for quickly updating its collections to reflect current fashion trends, offering a wide variety of styles from casual to semi-formal. They focus on providing a modern aesthetic and good fit, with an expanding offline retail presence.
- Vibe Check: Trendy, stylish, modern, fashion-forward, urban, and empowering.
- What they sell: Shirts (printed, solid, oversized, textured), t-shirts (oversized, regular), trousers, jeans, shorts, jackets, co-ord sets, and accessories like belts, bags, hats, and scarves.
Snitch is a rapidly growing direct-to-consumer (D2C) fast-fashion brand for men, founded by Siddharth Dungarwal. It aims to bring the latest global trends in menswear to the Indian market quickly and affordably, emphasizing impeccable design, quality craftsmanship, and self-expression.
Owner: Founded by Siddharth Dungarwal.
4. HRX by Hrithik Roshan
- Best for: Activewear, sportswear, comfortable gym wear, athleisure, running shoes, and casual athletic-inspired clothing.
- Highlight: Benefits from strong brand endorsement by Hrithik Roshan, focusing on combining performance and comfort in its activewear range. It offers products that blend athletic utility with casual style for a wide range of activities.
- Vibe Check: Fitness-focused, energetic, stylish, comfortable, inspiring, and performance-oriented.
- What they sell: T-shirts, track pants, shorts, hoodies, sweatshirts, jackets, sports shoes (running, training), caps, bags, and other activewear accessories.
HRX is an activewear and casual wear brand co-owned by Bollywood actor Hrithik Roshan, founded in 2013. It focuses on fitness, comfort, and style, aiming to inspire individuals to live a healthier and more active lifestyle. It offers performance-driven apparel and footwear for various sports and everyday wear.
Owner: Co-founded by Hrithik Roshan, Afsar Abbas Zaidi, Kamal Punwani, and Sid Shah. Myntra/Flipkart has acquired distribution rights and partial ownership.
5. Campus Sutra
- Best for: Casual everyday wear, oversized shirts, trendy printed shirts, and comfortable basics, especially popular among college students.
- Highlight: Known for its budget-friendly pricing and designs that resonate with the youth demographic, providing relatable styles and comfort for daily wear.
- Vibe Check: Casual, comfortable, youthful, trendy, and budget-friendly.
- What they sell: T-shirts, oversized shirts, printed shirts, hoodies, sweatshirts, joggers, jeans, and various other casual apparel.
Founded in 2013 by Khushboo Agarwal, Dhiraj Agarwal, Sonal Agarwal, and Aditya Agarwal, Campus Sutra is an online-first brand that offers casual wear primarily for students and young adults. They focus on comfortable, stylish, and affordable clothing, reflecting the “slice of life of a young person in India.”
Owner: Founded by Khushboo Agarwal, Dhiraj Agarwal, Sonal Agarwal, and Aditya Agarwal.
6. Flying Machine
- Best for: Quality denim jeans with various fits and washes, casual shirts, t-shirts, and overall youthful Western wear.
- Highlight: A pioneer in the Indian denim market, it’s known for its authentic denim craftsmanship and its ability to stay relevant with changing youth trends while maintaining a premium, yet accessible, image.
- Vibe Check: Classic denim, cool, rebellious, youthful, and subtly trendsetting.
- What they sell: Jeans (a wide range of fits, washes, and styles), casual shirts, t-shirts, denim jackets, shorts, and other casual apparel.
Established in 1980, Flying Machine holds the distinction of being India’s first homegrown denim brand. Owned by Arvind Fashions Limited, it has consistently evolved to offer contemporary youth fashion with a strong emphasis on denim and casual wear.
Owner: Arvind Fashions Limited.
7. Bonkers Corner
- Best for: Streetwear, oversized t-shirts, quirky graphic prints, unique co-ord sets, and comfortable loungewear. Ideal for fashion-forward individuals looking to make a statement.
- Highlight: Rapidly updates its collections with bold and innovative designs, often inspired by global street style. It offers a curated selection of comfortable and high-quality apparel at affordable prices.
- Vibe Check: Bold, trendy, unique, quirky, street-smart, and expressive.
- What they sell: Oversized t-shirts, graphic t-shirts, joggers, sweatshirts, hoodies, co-ord sets, and other streetwear-inspired clothing and accessories.
Founded in 2020 by Shubham Gupta and Saniya Shaikh, Bonkers Corner is a fast-growing, internet-first fashion e-commerce platform specializing in trendy, unisex luxury streetwear clothing and accessories. They focus on comfort, quality, and unique style, often with a blend of nostalgia and modern aesthetics.
Owner: Founded by Shubham Gupta and Saniya Shaikh.
8. High Star
- Best for: Affordable denim jeans with various fits, comfortable casual t-shirts (especially relaxed fits), and trendy co-ord sets. Suitable for everyday stylish wear.
- Highlight: Focuses on crafting timeless and versatile pieces, with a commitment to quality and inclusivity in sizing. Their brand narrative revolves around storytelling through denim and being “Built for the Brave.”
- Vibe Check: Comfortable, versatile, denim-centric, inclusive, and everyday stylish.
- What they sell: Jeans (various fits, washes), casual shirts, t-shirts (crew neck, half-sleeve), waistcoats, trousers, and co-ord sets.
High Star is an Indian denim and lifestyle brand that emphasizes comfort, quality, and contemporary design. They offer a diverse range of denim options and casual wear for men and women, including plus-size collections, aiming to provide fashion that transcends trends.
Owner: Details of the full ownership structure are less publicly available.
9. The Indian Garage Co.
- Best for: Trendy and affordable casual wear, smart casuals, and fashion-forward pieces for everyday wear and events. They offer a wide range of styles from basics to more statement pieces.
- Highlight: Known for its rapid adaptation of international fashion trends to the Indian market, offering a diverse and evolving product catalog at competitive prices. It’s built on the vision of making fashion accessible to all.
- Vibe Check: Trendy, accessible, modern, inclusive, and urban chic.
- What they sell: Jeans, jackets, shirts (casual and printed), t-shirts (plain and graphic), trousers, shorts, and other apparel for both men and women.
Founded in 2011 by Anant Tanted, The Indian Garage Co. (TIGC) is a fast-growing homegrown D2C brand in India’s fast-fashion market. It aims to democratize fashion by making trendy and inclusive apparel accessible and affordable for both men and women. TMRW (an Aditya Birla Venture) is an investor.
Owner: Founded by Anant Tanted. TMRW (an Aditya Birla Venture) is an investor.
10. Dennis Lingo
- Best for: Versatile smart casuals that seamlessly transition between work and leisure. They are particularly known for their wide range of shirts and their focus on providing affordable, accessible, and well-fitted clothing.
- Highlight: Recognized as one of India’s fastest-growing smart casualwear brands, Dennis Lingo distinguishes itself by striving to embrace classic styles while making fashion accessible and affordable.
- Vibe Check: Modern, versatile, confident, and practical elegance. The brand embodies a balanced aesthetic that appeals to individuals seeking to effortlessly blend contemporary style with timeless sophistication for dynamic lifestyles.
- What they sell: Casual Shirts (solids, prints, checks, striped, denim), T-shirts (color-blocked, solids, striped, printed), Jeans, Bottom wear (cargo joggers, cargos, chinos, cotton shorts, formal trousers), Denim Jackets, Jackets, Sweatshirts, and Sweaters.
Dennis Lingo is an Indian smart casualwear brand that began its journey in 2018 with a mission to redefine contemporary fashion by blending workwear and leisure styles. Starting with a focus on expertly fitted shirts, the brand has since expanded its collection significantly. It operates as a direct-to-consumer (D2C) brand and is also a member of the BRND.ME family.
Owner: The brand was founded by Romil Jain. More recently, Dennis Lingo was acquired by Mensa Brands Technologies Private Limited.
Check out: Best Fashion Brands Just for Men in the Indian Market