Everyone wants to feel good and look stylish—and honestly, we should.
But let’s not pretend fashion doesn’t get expensive. I mean… Gucci, Prada? Great to look at, but not so great on the bank balance.
Still, that doesn’t stop us from hunting down solid options. We’re always on the lookout for brands that won’t cost a bomb but still come through with quality, style, and a bit of that “main character” energy.
The good news? India’s got plenty of those. Affordable fashion is having a moment—both online and offline—and these brands are making sure we don’t have to choose between saving money and serving looks.
So, if you’re ready to find fashion that fits your vibe and your budget, this list of 10 affordable fashion brands for every Indian is for you.
Affordable, Stylish, and So Worth It—Meet the Brands
Ajio
Bewakoof
Biba
Nykaa Fashion
Myntra
Uptownie
Beyoung
HouseOfIndya
Styched Fashion
Fab India
1. Ajio
- Category: Multi-category fashion (men, women, kids)
- Highlight: - Largest selection of brands at low prices - Wide range: men, women, kids - Lifestyle & home essentials - Features brand ambassadors - Exclusive designs
- Vibe Check: Vibrant, diverse, trend-forward
- Best for: Everyday, Casual, Work
What they sell: Apparel, footwear, accessories
AJIO is India’s top online fashion store, providing a vast selection of clothing, accessories, and lifestyle products for men, women, and kids at affordable prices with convenient payment and return options.
2. Bewakoof
- Category: Casual wear, trendy fashion
- Highlight: - Youth-centric, trendy casual wear - Creative and quirky designs - Offers custom-printed products - In-house product creation - Vibrant and unique designs - Daily wear clothing with fun printing
- Vibe Check: Fun, quirky, expressive and youthful
- Best for: Casual, Streetwear
What they sell: T-shirts, hoodies, shirts, bottom wear, dresses, accessories
Bewakoof is a youth-focused casual wear brand that creates trendy, quality products in-house and sells directly to customers online, ensuring affordable prices and fresh styles that resonate with the young generation.
3. Biba
- Category: Ethnic Wear
- Highlight: - Authentic ethnic designs - Wide range for all occasions - Traditional styles with elegant designs - Popular for festive and daily ethnic wear - Quality fabrics - Wide range for women and girls
- Vibe Check: Elegant, ethnic, and modern
- Best for: Festive, Traditional, Everyday
What they sell: Kurtas, salwar kameez, lehengas
Trusted Indian ethnic wear brand known for its affordable and stylish traditional clothing, catering to women and girls with a wide range of festive and everyday ethnic outfits.
4. Nykaa Fashion
- Category: Multi-category fashion (men, women, kids)
- Highlight: - Curated & trendy collections of products - Wide range of fashion brands - Part of Nykaa's beauty ecosystem - Fashion and beauty combined - In-house brands - Luxury-inspired marketplace
- Vibe Check: Elegant, chic, trendy
- Best for: Everyday style, special occasions, parties
What they sell: Apparel, accessories, footwear
Nykaa Fashion, an extension of the popular beauty platform, offers a curated collection of trendy apparel and accessories through both online and offline channels, catering to fashion-conscious Indians who seek style and quality.
5. Myntra
- Category: Multi-category fashion (men, women, kids)
- Highlight: - Largest online fashion store in India - Trendy and diverse for all age - Over 500 brands & 30,000 styles - Wide categories: men, women, kids, home decor - Affordable branded products
- Vibe Check: Trendy, diverse, chic
- Best for: Casual, Office, Party
What they sell: Apparel, accessories, footwear
Established in 2007 and now part of Flipkart, Myntra is India’s largest online fashion marketplace, providing a wide range of fashion and lifestyle products for men, women, and kids.
6. Uptownie
- Category: Fashion Retailer
- Highlight: - Designed for Indian women - Quality fabrics like 100% cotton and linen - Focus on fit and comfort - Curated collections - Affordable chic styles - Accessories and footwear
- Vibe Check: Chic, comfortable, empowering
- Best for: Office, Casual, Evening
What they sell: Apparel, accessories
Uptownie, a homegrown brand from Kolkata, designs and manufactures comfortable and fashionable women’s wear, focusing on customer preferences and feedback to optimize their collections.
7. Beyoung
- Category: Casual Wear
- Highlight: - Premium material at pocket-friendly prices - Fun prints and everyday wear - Diverse collection including originals - Focus on youth fashion - Wide range of casual wear - Customizable combos
- Vibe Check: Casual, Daily Wear
- Best for: Casual, Daily Wear
What they sell: T-shirts, hoodies, mugs, accessories
Beyoung is a fast-growing Indian fashion brand known for its premium quality casual wear at affordable prices, catering to young fashion enthusiasts with a diverse and trendy collection.
8. HouseOfIndya
- Category: Ethnic Wear
- Highlight: - Contemporary ethnic and fusion styles - Focus on modern Indian women - Quality craftsmanship - Trendy festive wear - Affordable pricing
- Vibe Check: Festive, Wedding, Party
- Best for: Festive, Wedding, Party
What they sell: Kurtas, lehengas, sarees
HouseOfIndya is a fashion brand that specializes in contemporary ethnic and fusion wear for modern Indian women, offering stylish and affordable options for festive and casual occasions.
9. Styched Fashion
- Category: Casual Wear
- Highlight: - Custom tailoring and ready-to-wear - Affordable and quality fabrics - Variety of styles - Focus on fit and style - Comfortable and trendy wear
- Vibe Check: Everyday, Casual
- Best for: Everyday, Casual
What they sell: T-shirts, hoodies, jackets
Styched Fashion offers both custom-tailored and ready-to-wear clothing, providing affordable, stylish, and well-fitted options for Indian men and women seeking quality and personalization.
10. Fab India
- Category: Ethnic Wear
- Highlight: - Handcrafted ethnic wear - Promotes Indian artisans - Natural fabrics - Sustainable and eco-friendly - Wide range of apparel and home products
- Vibe Check: Traditional, earthy, handcrafted
- Best for: Office, Festive, Casual
What they sell: Apparel, home decor, accessories
Fab India is a renowned brand promoting Indian handloom and handicrafts through sustainable, eco-friendly ethnic apparel and lifestyle products, supporting artisans across India with a focus on natural fabrics and craftsmanship.
Fashion That Feels Good (And Costs Less)
See? Looking good doesn’t need to come with a luxury price tag.
These affordable brands are proof that you can keep it stylish, comfortable, and fresh—without burning through your salary in one go. Whether you’re updating your everyday wardrobe or hunting for that one standout piece, there’s something here for you.
And the best part? You’ll still have cash left for weekend plans, impulse coffee runs, or whatever else you love.
So go on—wear what makes you feel like you. Because fashion should feel fun, not forced. And in India? We’re lucky to have so many options that keep it real, affordable, and absolutely fashionable.
Also visit: Fashion Brands Just for Women in India