1. Meena Bazaar
Meena Bazaar is a well-established name in Indian ethnic fashion, particularly known for its extensive range of sarees, salwar suits, and lehengas. It caters to traditional and festive occasions with a focus on rich fabrics and intricate embellishments.
Owner: Family-owned business, established by Mr. Suresh Kataria.
Best for: Traditional Indian occasion wear, wedding attire, festive sarees, and heavily embellished salwar suits and lehengas.
Category: Traditional Indian Wear, Bridal & Occasion Wear, Sarees, Salwar Suits.
Highlight: Long-standing heritage in traditional Indian wear, offering a luxurious collection for special events.
2. Juniper
Juniper Fashion is an internet-first brand offering women’s ethnic and fusion wear, founded in 2012 by Pooja Agarwal. They provide a diverse product catalog that includes kurtas, dresses, co-ord sets, and bottom wear, often featuring intricate embroidery and vibrant prints.
Owner: Pooja Agarwal
Best for: Everyday ethnic and fusion wear, comfortable kurtas and dresses, and a variety of prints and patterns.
Category: Ethnic Wear, Fusion Wear, Ready-to-Wear.
Highlight: Offers a blend of traditional and contemporary designs, focusing on comfortable fabrics and a wide array of styles for different preferences and sizes, including plus sizes.
More brands: Fashion Brands Just for Women in India
3. The Loom
The Loom focuses on handcrafted and handloom products, aiming to connect discerning buyers with the rich textile heritage of India. They emphasize traditional weaving techniques, natural fabrics, and artisanal craftsmanship to create unique ethnic pieces.
Owner: Details of specific owner not widely publicized, but generally a brand focused on supporting artisans.
Best for: Handloom sarees, handcrafted apparel, sustainable and artisanal fashion, and traditional Indian textiles.
Category: Handloom, Artisanal Ethnic Wear, Sustainable Fashion.
Highlight: Dedication to promoting and preserving traditional Indian weaving and craft techniques, offering unique and ethically sourced products.
4. Lakshita
Lakshita is a contemporary ethnic wear brand offering a wide range of stylish and comfortable apparel for women. They focus on modern designs, trendy cuts, and a variety of fabrics to cater to different tastes and occasions.
Owner: Sachin Kharbanda
Best for: Everyday ethnic wear, stylish kurtas and sets, and contemporary designs with an Indian touch.
Category: Contemporary Ethnic Wear, Ready-to-Wear.
Highlight: Offers a good balance of traditional motifs with contemporary silhouettes, making their clothing suitable for diverse settings.
5. SHREE
SHREE is an ethnic wear brand that aims to provide comfortable and stylish traditional Indian clothing for the modern woman. They offer a range of casual, work, and festive wear with an emphasis on quality and contemporary designs.
Established by Mrs. Sheetal Kapoor and Mr. Sandeep Kapoor
Owner: SHR Lifestyles Pvt. Ltd.
Best for: Everyday comfort wear, affordable ethnic options, and fusion styles suitable for office or casual outings.
Category: Ethnic Wear, Fusion Wear, Ready-to-Wear.
Highlight: Focus on comfortable fabrics and practical designs, making ethnic wear accessible for daily use.
More affordable options: Check out Affordable Fashion Brands for Every Indian
6. Soch
Soch is a popular ethnic wear brand that offers a diverse collection of sarees, salwar suits, kurtis, and tunics. They cater to a wide range of preferences, from everyday casual wear to festive and occasion-specific attire, with a focus on vibrant colors and prints.
Owner: Soch Apparels Pvt. Ltd.
Best for: Variety in traditional ethnic wear, everyday and festive options, and a broad range of styles.
Category: Traditional Ethnic Wear, Ready-to-Wear.
Highlight: Known for its extensive collection, frequent new arrivals, and catering to diverse customer needs.
7. Aurelia
Aurelia is an internet-first brand of women’s apparel, founded in 2009 by Onkar Singh Pasricha and Arvinder Singh Pasricha. They focus on offering comfortable, stylish, and contemporary ethnic wear that caters to the modern Indian woman’s daily fashion needs.
Owner: Onkar Singh Pasricha and Arvinder Singh Pasricha.
Best for: Everyday and comfortable ethnic wear, contemporary designs, and fuss-free styling.
Category: Everyday Ethnic Wear, Contemporary Indian Wear.
Highlight: Emphasis on comfort and ease of wear, with designs that are both functional and fashionable for daily use.
8. The Indian Ethnic Co.
The Indian Ethnic Co. is dedicated to celebrating Indian crafts and textiles. They work directly with artisans to bring authentic handloom and handcrafted pieces, focusing on sustainable and ethical practices.
Co-founded by the mother-daughter duo Hetal Desai (Chief Creative Designer) and Lekhinee Desai (Sales & Marketing). Read the story.
Best for: Authentic handloom, traditional Indian weaves, sustainable fashion, and supporting artisan communities.
Category: Handloom, Artisanal Ethnic Wear, Sustainable Fashion.
Highlight: Strong commitment to preserving traditional Indian crafts, empowering artisans, and offering unique, high-quality, and ethically produced ethnic wear.
9. trueBrowns
trueBrowns focuses on creating conscious and comfortable contemporary Indian wear. They emphasize minimalistic designs, natural fabrics, and sustainable practices, offering versatile pieces for everyday elegance.
Owner: Founded by Udita Bansal.
Best for: Minimalistic ethnic wear, comfortable and breathable fabrics, sustainable fashion choices, and modern, understated styles.
Category: Contemporary Ethnic Wear, Sustainable Fashion, Ready-to-Wear.
Highlight: Their commitment to sustainability, use of natural dyes, and a design philosophy that champions simplicity and comfort.
10. Bunaai
Bunaai, founded by Pari Choudhary in 2016, is an online private label brand for ethnic apparel. They offer a range of vibrant and comfortable ethnic wear, including suit sets, dresses, and lehengas, often featuring playful prints and contemporary designs.
Owner: Pari Choudhary.
Best for: Printed ethnic sets, comfortable daily wear, and trendy, accessible ethnic fashion.
Category: Ethnic Wear, Ready-to-Wear, Contemporary Indian Wear.
Highlight: Known for its lively prints, comfortable fabrics, and a wide variety of kurta and suit sets for different occasions.
Check out the list: Western Wear Brands for Indian Women