When it comes to fashion, we usually think about outfits first—but let’s be honest, what you wear underneath matters just as much. Good lingerie isn’t just about how it looks. It’s about how it fits, how it feels, and how it quietly boosts your confidence without saying a word.
In India, lingerie is finally getting the attention it deserves. From comfort-first basics to elegant lace styles, Indian fashion brands for women are stepping up with options that actually understand what we want—style, comfort, and a good fit.
So if you’re thinking it’s time to upgrade your top drawer, this list of 10 lingerie brands might be exactly what you’re looking for.
10 Lingerie Brands in India That Get Comfort and Style Right
Zivame
Amante
Enamor
Triumph lingerie
Clovia
Wacoal India
Shyaway
Parfait India
Vstar
La Senza
1. Zivame
What they sell: Bras, panties, nightwear, activewear, shapewear, maternity wear
- Category: Premium Lingerie
Key Highlights:
– Wide range of sizes and styles (28-44)
– Comfort-focused designs
– Affordable & stylish
– Offers fitting advice and solutions
– Extensive collection including plus sizes and maternity wear
Founded in 2011 with the aim to make lingerie shopping comfortable and discreet for Indian women. Zivame has grown to be a leading online platform offering an extensive range of innerwear and related apparel. They focus on providing a variety of styles, sizes, and fits, ensuring every woman finds her perfect match. The brand is known for its emphasis on comfort, quality, and understanding the unique needs of the Indian female body. Zivame also offers resources like fit guides and virtual consultations to enhance the shopping experience.
2. Amante
What they sell: Bras, lingerie, panties, nightwear, swimwear, activewear, shapewear, sportswear
- Category: Premium Lingerie
Key Highlights:
– Luxurious fabrics & premium quality
– Focus on comfort and fit
– Fashion-forward designs
– Inspired by global trends
– Available across multiple points of sale in India
– Wide range of products including swimwear and activewear
Launched in 2007, Amante is part of MAS Holdings, delivers an intimate wear brand dedicated to creating products that perfectly blend comfort, fashion, fit, and thoughtful design. They understand the needs of the modern Indian woman and offer a wide range of fashionable lingerie, nightwear, swimwear, and activewear. Amante prides itself on quality fabrics, meticulous craftsmanship, and innovative designs that cater to diverse silhouettes and styles. With a presence across numerous retail outlets and online, they aim to provide an unparalleled lingerie shopping experience.
3. Enamor
What they sell: Bras, panties, shapewear, sleepwear, nightwear, loungewear, thermals, activewear, athleisure
- Category: Luxury Lingerie
Key Highlights:
– Soft & skin-friendly fabrics
– Premium fashion lingerie
– Focuses on size-inclusive collections
– Known for comfortable everyday wear
– Stylish & modern designs
– Available in larger sizes
Created in 2001 in collaboration with Barbara of Paris, Enamor brought premium fashion lingerie to Indian women. Over the years, it has become known for its fun and fabulous designs, making lingerie an important part of a woman’s style. Enamor emphasizes comfort and perfect fit, having conducted studies with thousands of Indian women to cater to their needs. The brand offers a wide selection of innerwear, ensuring both style and comfort are paramount.
4. Triumph Lingerie
What they sell: Bras, panties, shapewear, sleepwear, swimwear, sports bras, athleisure
- Category: International Lingerie
Key Highlights:
– Global brand with a long history (est. 1886)
– Known for excellent quality and fit
– Focuses on innovation and fashionable design
– Committed to ethical and social standards
– Wide variety of sizes
– High-quality material and advanced tech fabrics
Originating as a small corset factory in Germany in 1886, Triumph International has grown into one of the world’s leading manufacturers of lingerie and underwear. With a presence in over 120 countries, including India, Triumph develops, produces, and sells a wide array of innerwear, sleepwear, and swimwear. The brand is renowned for its excellent workmanship, unrivalled fit, and the latest in fashionable designs, always maintaining high ethical and social standards. It offers high-end, technologically advanced lingerie and athleisure, with exclusive collections tailored for Indian women, blending comfort and style for all body types4.
5. Clovia
What they sell: Bras, panties, nightwear, activewear, shapewear, personal care products, loungewear, sleepwear
- Category: Affordable Lingerie
Key Highlights:
– Offers solution-based innerwear for diverse Indian body types
– Wide range of styles at affordable prices
– Vibrant colors and trendy styles
– Comfortable fabrics
– In-house designing and production for quality control
– Expanding into personal care and men’s/kids’ wear
– Focuses on customer feedback for product improvement
Clovia started its journey in 2012 by addressing the lingerie needs of Indian women, offering a wide variety of high-fashion styles at affordable prices. Understanding the diverse body types in India, they provide solution-based premium innerwear. Over time, Clovia has expanded its offerings to include sleepwear, activewear, shapewear, and even personal care products under the brand Skivia. Clovia offering over 6,000 styles for urban women, now backed by Reliance Retail5. They emphasize in-house design and production, ensuring quality and incorporating customer feedback for continuous improvement.
6. Wacoal India
What they sell: Bras, Panties, Shapewear, Lingerie
- Category: Premium Lingerie
Key Highlights:
– Japanese brand known for high-quality lingerie
– Focuses on comfortable fit and support
– Offers a wide range of styles and sizes
– Provides trained consultants for bra fitting
– Global philosophy of enhancing women’s beauty
– Elegant styles with timeless designs
– Innovative technology for comfort
– Luxurious feel with superior fit
Founded in Japan in 1946, Wacoal has a long-standing philosophy of helping women worldwide express their beauty. Wacoal India was established with the same mission, offering high-quality lingerie with a focus on comfortable fit, right support, and relevant designs. They believe in the importance of a good fit and provide trained consultants to assist customers. With a blend of Japanese quality and global design, Wacoal aims to make women feel more beautiful and confident.
7. Shyaway
What they sell: Bras, Panties, Shapewear, Nightwear
- Category: Online Lingerie Store
Key Highlights:
– Indian brand focused on comfortable, well-fitting lingerie at affordable prices
– Offers exclusive in-house brands like Shyle and Susie
– Provides accurate bra calculators and fitting assistance
– Committed to sustainability with tencel fabrics
– Customer-centric approach with dedicated support
Founded in 2015, Shyaway aims to make lingerie shopping easy and empowering for Indian women. Recognizing the need for comfortable and well-fitting innerwear, they offer a wide range of high-quality products at affordable prices. Shyaway emphasizes inclusivity and provides tools like bra calculators and fitting guides to help women find their perfect fit. With a focus on customer satisfaction and even incorporating sustainable fabrics like Tencel, Shyaway has become a trusted name in the Indian intimate wear market.
8. Parfait India
What they sell: Bras, Panties, Shapewear, Sleepwear
- Category: Known for "Plus Size Lingerie"
Key Highlights:
– Specializes in D+ sizes with stylish options
– Offers bras up to 44K with excellent support
– Supportive fit and stylish designs
– Soft fabrics and International quality
– Features couture styling at affordable prices
– Provides matching panties for a complete look
– Vision to be the leading plus-size lingerie company in India
Parfait Lingerie India focuses on providing stylish and fashion-forward lingerie options for women who wear D+ sizes. Recognizing the limited choices often available in larger sizes, Parfait offers bras with the necessary support and design details not commonly found. Their bras are sized up to 44K, and they also offer matching panties. The brand’s focus on offering supportive, fashionable options designed to empower and flatter curvy women with international standards.
9. Vstar
What they sell: Bras, Panties, Sleepwear, Activewear, camisoles
- Category: Affordable Lingerie
Key Highlights:
– Wide range of innerwear for women and kids
– Store also offers for men’s inner wear
– Affordable pricing with a focus on comfort and quality
– Own manufacturing unit and partnerships supporting women’s employment
– Everyday essentials with wide selection
VStar Creations began its journey in 1995 with ethnic wear and expanded to become a large manufacturer and retailer of innerwear and lifestyle products for men, women, and kids. Originating from Kerala, they have grown across South India and into GCC markets. VStar emphasizes values, ethics, and trust, with a strong focus on product quality and customer satisfaction. They operate their own manufacturing unit and partner with charitable institutions, providing employment to many women. VStar offers a wide range of comfortable and affordable clothing options.
10. La Senza
What they sell: Bras, Panties, Sleepwear, Lingerie
- Category: International Lingerie
Key Highlights:
– Global brand with a focus on fashionable lingerie
– Offers a variety of styles, sizes, and colors
– Similar concept to Victoria’s Secret
– Sensual designs for bold & sexy vibes
– International appeal and fun & playful designs
Founded in Canada in 1990, La Senza is a global lingerie brand that aims to make women feel beautiful and confident. They offer a wide range of styles, sizes, and colors in lingerie, sleepwear, and loungewear, often inspired by the latest trends. While its presence in some markets has evolved over time, La Senza maintains a focus on providing fashionable and appealing products. They are known for their use of luxurious fabrics and intricate details, similar to their former parent company, Victoria’s Secret.
Confidence Starts Underneath—Literally
These brands are showing us that lingerie doesn’t have to be uncomfortable or overly complicated. It can be soft, stylish, supportive—and still feel like something that’s totally you.
With more Indian fashion brands for women (just for you) creating pieces that blend comfort with style, finding your go-to lingerie has never been easier. Whether it’s for daily wear or something a little special, the right pieces are out there.
And honestly? You deserve them.
Go to: Fashion Brands in India
FAQ: Brands Are Just a Click Away
Brands like Zivame, Clovia, and Amante are known for everyday wear collections that blend comfort with support—perfect for long days and busy schedules.
Yes, many Indian brands now offer inclusive sizing. Zivame, Clovia, and Shyaway have extended size ranges catering to diverse body types.
Most lingerie brands like Zivame, Pretty Secrets, and Clovia have their own websites, and they’re also available on platforms like Myntra, Nykaa Fashion, and Amazon.
Cotton and modal fabrics are ideal for Indian summers. They’re breathable, absorbent, and gentle on the skin—great for daily wear.
Absolutely. Indian lingerie brands like Enamor and Bummer are making chic, stylish pieces at affordable prices, proving you don’t need to splurge for great style and comfort.
