When we say fashion, the first thing that pops is clothing—and yep, that’s true. Outfits are the real showstoppers.
But let’s be honest, fashion isn’t just about what you wear on your body. It’s the shoes you strut in, the bag you sling, the accessories that add that extra drama, and even the vibe you’re giving off. Right?
In India, fashion has taken on a whole new life due to emerging fashion brands from online to offline.
Fashion from traditional to glam to street-style sass, from high-end designers to everyday favorites, brands are popping up (and showing up) like never before. And trust us, some of them are shaping the indian fashion market.
So are you ready to explore these fashion brands in India, who are shaping what fashion looks like in India right now? Here’s our list of 10 fashion brands that are doing just that. Let’s get into it.
A Comprehensive List of 10 Indian Fashion Brands
Browse these 10 Indian fashion brands or check out fashion brands just for women.
1. A’ND (Anita Dongre)
- Category: Contemporary Ethnic Wear
- Highlight: Eco-conscious Indian ethnic with tribal elements
- Vibe Check: Elegant and rooted
- Best for: Women who want modern fashion with traditional values
What they sell: Western wear for women – dresses, tops, workwear, and casualwear
A’ND by Anita Dongre offers modern silhouettes with traditional roots, focusing on elegant, wearable fashion for Indian women. Known for its ethical practices and feminine appeal, it’s ideal for urban women who seek fusion wear that transitions seamlessly from work to casual outings.
Location: India
2. AND
- Category: Western Wear for Women
- Highlight: Western wear designed for Indian women
- Vibe Check: Clean and stylish
- Best for: Urban women who like effortless fashion
What they sell: Western wear for women – casual tops, trousers, dresses
AND offers stylish western wear tailored for Indian women, with a range of dresses, tops, and workwear. It’s known for blending simplicity with elegance, making it a go-to brand for fashion-forward professionals and casual trendsetters alike.
Location: India
Check out more Western Wear Brands for Indian Women
3. Aurelia
- Category: Ethnic Fusion Wear
- Highlight: Ethnic wear with modern touches and soft tones
- Vibe Check: Traditional with a twist
- Best for: Women who love Indian looks for work or daily wear
What they sell: Ethnic fusion wear – kurtas, palazzos, dupattas
Aurelia blends tradition and trend, offering everyday Indian ethnic wear with modern cuts. Ideal for working women and college-goers, the brand focuses on comfort, color, and affordability, making it a staple in many Indian wardrobes.
Location: India
4. BEYOUNG
- Category: Casualwear
- Highlight: Affordable casuals with trendy prints
- Vibe Check: Young and carefree
- Best for: College students and casual wear lovers
What they sell: Casualwear – printed t-shirts, joggers, co-ord sets for men & women
BEYOUNG is a youth-centric casualwear brand offering printed t-shirts, joggers, and hoodies. With a focus on affordability and fast fashion, it caters to college students and young adults who want stylish, everyday essentials with a fun twist.
Location: India
5. Fabindia
- Category: Ethnic / Handcrafted Apparel
- Highlight: Handcrafted, sustainable Indian wear
- Vibe Check: Authentic and earthy
- Best for: Lovers of traditional Indian textiles and natural fabrics
What they sell: Handcrafted ethnic & fusion wear – kurtas, sarees, jackets
Fabindia is a pioneer in sustainable and handmade Indian fashion. It supports rural artisans by bringing their traditional skills to urban markets through ethnic clothing, home furnishings, and organic products. A favorite among conscious consumers, it blends heritage with elegance.
Location: India
Also look: Bollywood Actresses in Sarees from Movies
6. Forever 21
- Category: Fast Fashion / Youth Apparel
- Highlight: Trend-driven fast fashion
- Vibe Check: Flashy and trendy
- Best for: Teens and young adults chasing the latest styles
What they sell:Trendy fast fashion – dresses, tops, skirts for women
Forever 21 offers trendy, youthful clothing and accessories with a fast-fashion approach. Popular among teens and millennials, it delivers seasonal styles, partywear, and wardrobe staples at affordable prices, perfect for quick style updates.
Location: USA
7. Greylongg
- Category: Streetwear / Luxury Loungewear
- Highlight: Emerging Indian brand with unique basics
- Vibe Check: Understated and modern
- Best for: Minimalists looking for everyday fashion
What they sell: Minimalist loungewear – neutral toned everyday basics
Greylongg is a premium Indian streetwear brand offering luxe casuals, co-ords, and oversized fits. With a minimalist yet edgy approach, it appeals to Gen Z and fashion-forward consumers who appreciate monochromes, comfort, and quiet luxury.
Location: India
8. Koovs
- Category: Trendy Westernwear / Online Exclusive
- Highlight: Curated global styles and edgy looks
- Vibe Check: Modern and fashion-forward
- Best for: Style-conscious shoppers on a budget
What they sell: Trendy western wear – crop tops, jeans, jackets
Koovs is an online fashion platform known for high-street style at accessible prices. Featuring curated collections and designer collaborations, Koovs caters to fashion-savvy millennials and Gen Zs who crave international runway-inspired styles.
Location: India
9. LimeRoad
- Category: Affordable Ethnic & Fusion
- Highlight: Social shopping meets online fashion
- Vibe Check: DIY and discovery-based
- Best for: Women looking for style ideas and curated collections
What they sell: Online fashion marketplace – women’s ethnic & western wear
Limeroad is an Indian fashion e-commerce platform offering budget-friendly ethnic, fusion, and westernwear. With a scrapbook-style interface and community styling features, it’s loved by women seeking affordable fashion and inspiration.
Location: India
10. Mufti
- Category: Men’s Casualwear / Smart Street Style
- Highlight: Smart-casual menswear with a rugged edge
- Vibe Check: Edgy and masculine
- Best for: Men looking for casuals with character
What they sell: Smart casuals for men – chinos, shirts, jackets
Mufti is an Indian menswear brand offering stylish casuals, shirts, and denim. With a focus on smart, urban looks and modern fits, it caters to young professionals and fashion-conscious men who like to keep it cool and refined.
Location: India
Check out more fashion brands just for men in India.
That’s a Wrap, Fashion Fam!
Whew, that was a fashion ride, wasn’t it?
From iconic fashion brand names to up-and-coming, these 10 brands are seriously shaping how India dresses, scrolls, shops, and slays. Whether you need an office outfit, glamorous vibe, daily accessories, some street-smart menswear, or the designer vibes, there’s something in here for every kinda fashion lover.
So go ahead—save your faves, stalk their Insta, maybe even treat yourself to something new (we fully support the “add to cart” life). Because fashion isn’t just about trends—it’s about owning your style, your way.
And hey, if we missed a brand you swear by, slide into our comments or DMs—we’re always down for some good fashion gossip 😉
Until next time, stay stylish! 💁♀️✨
FAQs
If you’re all about budget but make it fashion, check out brands like Max, Zudio, Pantaloons, FabAlley, and Westside. They’ve got trendy stuff without making your wallet cry. Perfect for everyday slay.
Wanna feel fancy? Say hello to Sabyasachi, Manish Malhotra, Ritu Kumar, and Shantnu & Nikhil. These are your go-to for weddings, big events, or just when you want to serve main character energy.
Easy peasy—Myntra, AJIO, Tata CLiQ, Amazon Fashion, and the brand’s own websites are your fashion playground. Just make sure your Wi-Fi’s fast and your card’s ready.
Fusion fits? We got you. Try Global Desi, W, BIBA, Aurelia, and Label Ritu Kumar. Think kurtas with a twist, palazzos that pop, and outfits that work for both brunch and Diwali.
Gen Z is vibing with brands like H&M, Urbanic, Bewakoof, Snitch, and The Souled Store. Basically, anything bold, quirky, Instagrammable, and scroll-stopping.
Look out for things like fabric type, stitching, fit, and finish. Read reviews, stalk their socials, and when in doubt—touch and try (if you’re shopping offline). Good fashion = good feels.
Yes, and we love them. Brands like No Nasties, Okhai, Suta, and Nicobar are all about slow fashion, eco-friendly vibes, and guilt-free shopping. Cute and conscious? Yes, please.